AR/VR in ECommerce

ECommerce was always a bit out of box from the normal modes of commerce. Because everything was chosen and bought just on the basis of some pictures. The customers could not feel or try the products themselves, as they could do in shops. This led to the influx of AR/VR in ECommerce. Using AR/VR technology, ECommerce companies can offer a fully immersive experience to their customers. The customers can shop in virtual shops, try out the products virtually, augment the products into their living rooms to see how they match the environment, and then finalize the order. In short, AR/VR has changed the whole face of ECommerce, making it much more immersive and efficient.

Market Summary

In Commerce and ECommerce, the contribution of AR/VR is expected to reach a valuation of $3.2 billion by 2026. The experts estimate that it is growing at a rate of 28.4%. By Geography, around 42% of the North American Companies use AR/VR and AI in ECommerce. As far as the consumers are concerned, in the US, 90% of the consumers prefer using VR, while in the UK, the number is almost the same.

Application of AR/VR in ECommerce Industry

Virtual Try-On of Products

Using AR-VR solutions, the consumers can now try the products virtually, before they buy it from the ECommerce websites. They can try all types of products, including clothes, accessories, cosmetics, specs. They can even augment furniture and things of decorations into their own homes and try them out! It helps them to make quicker and better choices. And in return, the ECommerce companies get better conversions.

AR VR Services for Ecommerce helps in Virtual Product Demos

Providing Product Demos and Tutorials

Using the AR/VR solutions, the client companies can deliver virtual product demos to their customers. Whenever their customers show interest in their products, they will be able to test and experience the products virtually. Studies have shown that over 60% of the consumers prefer immersive virtual demos over images and videos. Hence, the conversions will be higher and faster.

Ecommerce companies creating 3D model of actual product

Visualize Products

Using the AR/VR solutions, the ECommerce companies can create a 3D model of the actual product virtually in front of their consumers. In this way, their consumers will be able to get the exact idea of dimensions, shape, color, and features of the product. And with more clarity in buying, the ecommerce companies will be able to improve the post-sell feedback and reduce the chances of return.

Virtual Tour

Especially in the case of property-related eCommerce, giving a virtual tour to the customers often proves beneficial for the companies. Also, in future, it is expected that the customers will be able to roam through virtual shopping malls, instead of doing traditional window shopping. Wouldn't it be revolutionary!

Benefits of Using AR/VR in ECommerce

Increase Customer Engagement Reach New Customers Reduce Returns Improve Digital Marketing Efforts Wear It Before You Buy It

AR VR in ECommerce Increases Customer Engagement

Immersive technology makes window shopping fun. Instead of just looking at some pictures, the consumers can actually experience the products. It increases the consumer engagement by many folds.

Ecommerce Industries using AR VR Solutions, increasing the customers reach

Many customers do not prefer ECommerce because they think it is not possible to check and try the product virtually. Hence, when the ECommerce companies make virtual trials possible using AR/VR solutions, they will obviously get a higher number of consumers.

Since the consumers can now try the products before they buy, use of AR/VR in ECommerce is expected to reduce the number of returns after delivery considerably.

AR/VR is often used by ECommerce companies for developing immersive marketing content. In addition, they can also give a small sneak peak of features like virtual trial and virtual tours to their consumers. Such marketing efforts often fetch better results.

Try product virtually with AR VR technology

Using advanced virtual and augmented reality technology, the client’s consumers can try the products on themselves, or their surrounding environments, before buying the products. Such virtual trials of apparels, shoes, specs, cosmetics, and furniture are growing popular day by day.

Making ECommerce Immersive With AR/VR